Everything you need to run Vibel.

Vibel is the AI ops team for DTC brands: profit, ads, email, creators, inventory and SEO watched in one place, with every signal ending in an action.

Connect Shopify to start the flow of orders, refunds and products into Vibel. This is the backbone connection every other feature builds on.

Connect Meta, Google and TikTok so spend, ROAS and campaign performance flow into Vibel alongside your Shopify revenue.

One Google sign-in connects Ads, GA4 and Search Console; pick the right property from a live list instead of hunting for an ID. Shopify is the other one-click connection almost everything else builds on.

Connect Klaviyo so Vibel can show your flows-vs-campaigns split and email revenue in one place.

Enter product costs and your recurring bills so Vibel can show real contribution margin instead of vanity ROAS.

The pixel installs through the Shopify app, in two parts: a theme embed for pageviews and a web pixel for checkout and purchase. No snippet to paste.

The demo at /demo drops you into a fully seeded demo brand, 90 days of orders, ad spend, tickets and reviews already loaded. It is read-only: nothing you do in there can change anything, enforced on the server, not just hidden in the UI.

After you connect a source, Vibel syncs in the background and your surfaces fill in. Here is what happens and in what order.

How the Vibel pixel installs on each Shopify store, what it collects, and how to confirm it is working - in orders, not percentages.

Shopify is a one-click, read-only connection. If you ever uninstall Vibel and come back, reinstalling does not lose your history: it just reconnects.

Meta ad performance connects with a read-only System User token. Here is exactly where to get it, what access to grant, and why a System User token is worth the extra step over a personal one.

Google Ads reuses the same read-only service account as Search Console and GA4, plus one extra credential: a developer token, which Google has to approve before live spend data flows.

GA4 connects read-only, for sessions and conversion-rate context next to your real revenue. One Google service account covers GA4, Search Console and Google Ads together.

The Vibel pixel is first-party: it runs on your storefront and reports to Vibel, not to Meta or Google. It has two separate halves, and a store needs both turned on to see purchases.

A tour of the app shell: the icon rail, the Reports panel and its four snapshot collections, and Settings, with a one-line description of every page and where to read more.

Home (/) is what needs you today: your team, what to do now, today's ranked priorities, pace to your revenue goal and a plain-English morning brief.

Attribution (/attribution) resolves every order to a channel, paid, organic, AI assistants, email, social, referral and honest direct/unknown, with a choice of model and a CSV export.

The command bar lets you tell Vibel what you want in plain language. It drafts the task, you approve it, and every step is logged. Lives in Lab, admin and owner roles only.

Figures rebuilds the classic weekly/monthly figures sheet live: target vs actual ROAS, the Shopify income block, sessions/CVR, a 'what changed and why' card, and stock-impact notes. CSV export included.

A cohort heatmap of lifetime value: darker cells mean higher LTV relative to the grid, so you can see which cohorts pay back.

Every brand you belong to on one screen: trailing-30d revenue vs the prior 30d, orders, AOV, blended ROAS, open priorities and client report links. Lives in Lab, admin and owner roles only.

Cohorts & LTV also shows a true LTV ROAS: what a new customer costs vs what they are actually worth once repeat orders are counted, plus a new-vs-returning revenue split.

From Portfolio, generate a frozen performance report or a content plan for any client brand and share it with a read-only link, no login required.

Pin the metrics that matter most to the top of your dashboard so you see them first every time you open Vibel.

Coach (/coach) is a ranked action feed that aggregates every signal Vibel watches - stock risk, unprofitable channels, metric drops, high-return SKUs, and dropshipping test results - into plain-language steps ordered by urgency.

Vibel forecasts how many days of stock each SKU has left and surfaces a reorder-by date before you run out. The same signal feeds Coach and the weekly report's 'why sales moved' card.

The weekly report card that explains metric moves: which numbers shifted week over week and what likely caused each one, cross-referenced across revenue, CVR, ad spend, sessions and refund rate.

Returns used to be its own page at /analytics/returns. It now lives inside Payouts & returns (/finance): last 90 days of return rate, units returned, refund amount, which SKUs get returned most, and the return reasons from Shopify.

Priorities on Home is the priority feed: every open watcher firing, ranked by severity, dollar impact and recency. Each item carries an action and moves through open, acted, dismissed or resolved.

Reports opens a panel with four collections, Marketing, Store, Customers and Money. Each collection opens on its own Snapshot page, a one-screen answer to "how is this part of the business doing", with the detail pages underneath it.

Compare your ROAS, AOV, conversion rate, and return rate against anonymized peer stores on Vibel. Unlocks once at least 5 comparable stores are in the cohort. Lives in Lab, admin and owner roles only.

Vibel offers five real multi-touch models (last click, first click, linear, position-based, time decay) plus an attribution-window cap, and every channel can carry its own lookback instead of one global number.

Both read the same orders, so a small, explainable gap is normal: timezone, refund timing, and which orders count (POS, drafts, test orders) are the usual reasons, not a tracking fault.

Ask Vibel answers questions about your connected data in plain language, shows what it based the answer on, and tells you before a question costs extra credits.

Operating costs are your real recurring bills; cost groups set a per-SKU cost once for related variants. Together they power true contribution margin.

See per-SKU margin, including the per-batch freight difference that a single blended cost average hides.

Planning tools separate from the live dashboard, starting with break-even ROAS and MER.

Ad channels (/channels) shows contribution profit per channel: revenue minus product cost and platform fees, then minus ad spend. A channel is only profitable when that number is positive.

A free public tool at /breakeven-roas-calculator. Enter your selling price, supplier cost, shipping and transaction fees to instantly see the ROAS you must beat to make a profit per order.

If your Shopify prices include VAT, turn this on so contribution margin nets VAT out of revenue first. Off by default; nothing changes until you turn it on.

A per-order shipping cost, by market, sits next to your per-SKU COGS so contribution margin reflects what an order actually cost you to fulfil, not just what the product itself cost.

Creatives (/creative) breaks every ad into hook, body and CTA, each with one honest measure from the ads that actually ran it, then helps you turn the strongest lines into a new test.

Per-channel metric grids plus a blended row, each metric shown with its delta vs the previous equal window.

Flags Performance Max search terms that are a cost sink and hands you a ready negative-keyword list.

Turn your Shopify catalog into channel feeds with rules and performance labels drawn from your live sales and margin.

Add badges, buttons, text and USP lists to your product photos right inside the feed editor. Everything sits in its own slot on the image so nothing ever overlaps, and what you see is exactly what Meta, Google and Pinterest receive.

The persisted rule groups that shape every product feed, with a demo set until you save your own.

The image template used to composite feed slides, with a demo template until you save your own.

Before you switch on server-side sending to Meta, Google or Pinterest: exactly what to turn off first, tool by tool, and why running both double-counts every sale.

Web tracking checks which of your Google Ads conversion actions Smart Bidding treats as primary, warns when it is not your real Purchase action, and lets you demote the wrong one to secondary in one click.

Short answer: yes, but not as an addition. The browser pixel loses a large share of purchases to Safari, ad blockers and in-app browsers; the API recovers them - only if the two are deduplicated, and only if nothing else is already sending.

They are not supposed to match exactly - but a large gap has a small number of specific causes, and they are distinguishable. Here is how to tell which one you have.

The categories of tool, what each is actually for, and the five questions worth asking before you pick one - including the one most comparisons skip.

Nine settings decide whether your pixel data is trustworthy, and Shopify's app turns on almost none of them for you. This is the order to check them in, what the right answer is, and which default quietly costs you money.

gclid is the click id Google Ads stamps onto your landing page URL when someone clicks a Google ad. It is how a later Shopify order gets credited back to that ad, and it is usually missing for a reason you can find and fix.

Not measured means Vibel could not tell where an order came from. It is not a zero, it is not a verdict that a channel underperformed, and it has a short, checkable list of causes.

In regions where consent is required, a shopper's choice changes what the Vibel pixel is allowed to send, and a decline is a real, permanent loss no tracking setup recovers.

The flows-vs-campaigns split Klaviyo never shows in one place: flows are the machine that runs itself, campaigns are the lever you pull.

Email & SMS scores your Klaviyo account against five canonical money flows and estimates the conservative monthly revenue you're leaving on the table for each one missing.

Your stockists' shared brands point at retailers who carry the same brands but not you yet: a deterministic, affinity-scored prospect list.

Creators (/creators) is the roster and marketplace in one place: discover new creators, run a public application program, see who actually sells by discount code or tracked link, and pay out.

A drop is a time-boxed launch watched as its own unit, with live pace, per-variant split and sellout ETA. Here is how to set one up.

Share a live drop dashboard with a creator via a shareable link, a friendly custom URL and an optional password. No login required.

Set a unit cap to turn a drop into a limited edition: the dashboard shows an X-left counter, a progress bar, and a sold-out celebration when it hits zero.

The creator dashboard updates live every 15 seconds with a sales graph, milestone confetti, a cash-register chime on each sale, and a per-viewer hide-revenue toggle.

Orders attribute to a creator by discount code or UTM; payout is commission per SKU; and returns, cancellations and test orders are excluded.

Upload vertical videos, tag the products in them, then add the Shoppable video block in your Shopify theme editor so shoppers can watch and buy.

The rank-to-1 loop in one place: track keywords against Search Console history, mine questions people ask, turn gaps into briefs, push drafts and audit pages.

Every week Vibel asks ChatGPT, Claude, Gemini and Perplexity the questions your shoppers ask, and checks whether your brand gets mentioned. See your share of voice, find the questions where a competitor gets recommended instead, and fix it with an answer article.

Four pieces on the SEO studio work together as one loop: see if AI engines mention you, turn the gaps into content, check what a competitor's page has that yours doesn't, and see which orders AI assistants actually sent you.

Two sections on Attribution turn 'direct' and 'none' orders into an actual story: a best-guess decoder from the landing page and referrer, and the post-purchase survey's ground truth.

Auto mode runs the AI-visibility loop for you on a schedule: it asks the AI engines your shoppers' questions, finds the ones you are missing from, and drafts a page aimed at the biggest gap. It never publishes anything.

Vibel re-reads the pages that earn you Google impressions and tells you when something important changes - a noindex added, a canonical dropped, structured data gone. It watches the pages that make money, chosen for you.

Vibel Reply auto-replies to Instagram comments and DMs with tracked links, so DM-driven orders show up in attribution. It lives at reply.getvibel.com; sign in with the same email as Vibel.

Watchers are the engine underneath Vibel: rules that watch your event stream and fire when something needs action. Turn them on or off in settings.

The full record of every watcher firing and how it resolved, including the ones the open priority feed hides.

Native tasks in Vibel: watcher 'task' actions and manual tasks land here, and the overdue watcher nags you until they are done.

The week in numbers, your priorities, and one thing worth noting, as a digest.

Inbox (/inbox) gives every thread Done, Spam, Delete and Mark unread/read, plus the same four as bulk actions over a multi-select. One click, no save step.

Two Monday emails: the full weekly digest and a compact ROAS-only pulse. Subscribe to either one independently from Settings > Notifications.

Reply lives at reply.getvibel.com, signed in with the same email as Vibel. Connecting Instagram is one OAuth approval; a first campaign is a trigger, a keyword match, and a reply with a tracked link.

Reply holds no Shopify data itself. A tracked link carries a token through checkout, Shopify (or Vibel) reports the order back, and Reply matches the token to the conversation that sent it.

Customers always get a ticket. Junk, newsletters and scams are filed away with a reason, and anything doubtful waits for your one click.

Connect and manage every data source Vibel reads. Shopify is one click; tokens are encrypted in Vault and never stored in the app.

Invite people to your brand and manage their roles. Specialists are the AI personas that watch your store; Team is the human members.

Choose your plan and manage payment. Vibel is priced against a salary, not a dashboard; AI is metered cost-plus so it stays profitable.

See exactly what Vibel has spent on AI this month, against a daily and monthly budget. Go over the budget and AI features quietly fall back to their non-AI behavior, nothing else breaks.

Choose where Vibel's alerts reach you by adding notification channels.

Turn on alerts, pick which categories you care about, set a minimum severity, and connect Telegram or Slack so the priority feed reaches you where you actually look.

Give your own Claude (or any MCP client) read access to this brand's live data from Settings > API, and let it propose actions you approve inside Vibel.

The first-party Vibel pixel and, on the same settings page, sending conversions back to Meta, Google and Pinterest. Installs through the Shopify app in two parts, not a snippet.

Vibel bills through Shopify, with a free trial for a genuine first-time subscriber (first month free for the first 20 brands, then 14 days), and cancelling moves you straight to the Free plan with nothing deleted. Reply bills separately through Stripe, with its own Free plan and no trial period on its paid tiers.

Vibel only holds what you connected. Disconnecting one source deletes that source's credentials and synced data immediately; deleting a whole account is email-based today and completes within 30 days.

Settings > Support leads with an AI assistant that can read your own brand's data and Vibel's own feature index; it escalates to a real ticket when it cannot help, and every ticket reaches a person.

Export a table as CSV from the page that shows it, or download a copy of your whole workspace from Settings > Plans.

Set your store type to inventory or dropshipping. The choice unlocks dropshipping-only surfaces (product testing board, supplier costs) and hides features that do not apply.

The /testing board scores every SKU as SCALE, KEEP, or KILL based on real ad spend, orders, and your supplier costs versus the break-even ROAS. Dropshipping stores only.